Faculty and Staff Profile

Will Henderson

Educational Background

Ph.D. Parks, Recreation, Tourism Management
Clemson University 2023

MS Media Management / Social Media Management
Arkansas State University 2019

BA
Southern Wesleyan University 2013

Courses Taught

Social Media Analytics

Profile

Will Henderson joined the Department of Communication as Associate Director of the Social Media Listening Center in 2019. Will brings a range of industry experience. He previously served as a social media strategist and has experience as a social media consultant for several non-profit and marketplace companies. Will earned his Master’s Degree in Media Management, with a concentration in Social Media Management, from Arkansas State University in 2019. His research includes social media behavior of theme park guests, social media communities, and online communities as therapy. At Clemson, he teaches the undergraduate social media analytics course and provides leadership for the SMLC’s many projects and client relationships. In this position, Will trains and prepares students in his classes, assists faculty members with research projects, and engages with industry partners.

Research Interests

Theme Park Tourism
Online Communities
Social Media

Research Publications

Henderson, W., & Pitts, M. P. (2019) A Therapeutic Role of Online Communities
Presented at the Southern States Communications Association in 2019.

Darren L. Linvill, Will J. Henderson & SaiDatta Mikkilineni (2021) Divisive Social Movement on Social Media: Examining #ADOS, Southern Communication Journal, 86:4, 349-361, DOI: 10.1080/1041794X.2021.1919917

Honors and Awards

Alumni Young Leader Award - Southern Wesleyan University

Links