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Deep Orange 10 Concept Vehicle
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Deep Orange 10

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Deep Orange 10

ENGINEERED BY:

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POWERED BY:

Ford logo

DESIGNED BY:

CCS Logo

AUTONOMY RE-IMAGINED

In partnership with Ford Motor Company, Department of Automotive Engineering students unveiled their design in October 2021. The project represents the University’s first self-driving passenger vehicle prototype- and combines cutting edge autonomous driving technology, battery electric propulsion and a curated set of novel customer experiences.

Guided by Ford engineers, students reimagined the use cases for self-driving vehicles for 2030 smart city life. Their prototype aims to help parents reclaim family time while traveling; connect college students without cars; and maximize productivity for business professionals on the go. The student-engineered prototype can be found on display at the Greenville-Spartanburg International Airport in South Carolina.

Deep Orange 10 Concept Vehicle on display at GSP Airport

HUMAN-CENTERED DESIGN

The Deep Orange 10 team aimed to turn vehicle features into innovative user experiences by developing a purpose-built autonomous mobility concept for 2030 smart city life.

Close-up lidar technology

Fully-functional Autonomy

Students reimagined the use cases for self-driving vehicles, fully validating algorithms for autonomous parking, lane following and intersection handling..

Interior of the concept vehicle showing rows of seats facing each other

Spacious Ride

The interior feels like a living room on wheels with seats facing each other, low-floor clearance and pillarless, swing-out doors for maximum accessibility.

CAD illustration of interior of DO10 vehicle

Touchless Controls

Controls like voice and gesture commands help riders intuitively direct their vehicle and minimize contact in a post-COVID world. By pointing to a parking space or voicing a destination, the car can self-navigate to the indicated destination.

Closeup of mobile app used to monitor vehicle conditions

Passenger Comfort

Wearable devices actively detect passenger discomfort using real-time vital monitoring. If discomfort is detected, the vehicle modifies its speed and driving style.

Electric powertrain of the vehicle

Battery Electric

Students designed a high-efficiency electric powertrain to meet the speed and power needs for an urban, smart city environment. The custom cooling system and floor-embedded high-voltage battery pack allows for maximum interior space while still meeting functional targets.

Rear view of interior of vehicle showing drivers display

Novel Display

Instead of a traditional windscreen, students envisioned a semi-transparent screen displaying navigation, points of interest and entertainment content without obscuring the view of the road.

CONCEPT TO REALITY

As part of the graduate automotive engineering program at CU-ICAR, students are given the unique opportunity to create and build a concept vehicle.

The project showcases advanced technologies and provides students an opportunity to work directly with automotive industry partners and experience all phases of the product development process.

Students discussing vehicle concepts
Student stands in front of a group presenting details of the DO10 Vehicle
Two students working at a counter on vehicle concepts
Two students study vehicle details on a monitor
Team of students perform tests on vehicle components
Student studies a rendering of the concept vehicle

PERSONA GALLERY

Using market research data, customer demographics and psychographics, students developed representative user personas and determined their preferences to help them design the Deep Orange 10 vehicle.

Passenger exiting the DO10 vehicle
A couple sit side by side in the DO10 vehicle
Two passengers recline in the DO10 vehicle
An older couple sit holding hands in the DO10 vehicle
A mother and daughter ride in the back of the DO10 vehicle

FINISHED VEHICLE

Deep Orange 10 is the University’s first self-driving passenger vehicle prototype, and combines cutting-edge autonomous driving technology, battery electric propulsion and a curated set of novel customer experiences.

DO10 vehicle on display at GSP Airport
DO10 vehicle drives down the road
Interior of the DO10 vehicle
Man lifts the back hatch of the DO10 vehicle
DO10 vehicle sits with doors open in the CU-ICAR facility

DO10 Team

Automotive Engineering Students and Leadership

Jayashree Profile

Jayashree

Project Lead, Powertrain - Energy Storage System and Powertrain Controls

Ali Abbas profile

Ali Abbas

Functional Integrator, Vehicle Dynamics & Chassis Controls - Suspension Design and Simulation

Abdelrahman Amin profile

Abdelrahman Amin

Vehicle Manufacturing Lead, Vehicle Dynamics & Chassis Controls - Suspension Design and Simulation

Shiamak F Bhathena profile

Shiamak F Bhathena

Vehicle Dynamics & Chassis Controls - Brake System Design & Controls

Arjun Chackingal-Puthanpurayil Profile

Arjun Chackingal-Puthanpurayil

Body In White - Team Lead, Vehicle Structure Design

Preet A Desai profile

Preet A Desai

Controls Integration Lead, Vehicle Dynamics & Chassis Controls - Vehicle Modeling and Simulation

Abhishek Goyal profile

Abhishek Goyal

Human Machine Interface - Team Lead, User Interface Design

Alpeksh Goyal profile

Alpeksh Goyal

Geometric Integrator, Powertrain - Team Lead, Electric Drive & System Controls

Rohith Krishnan Profile

Rohith Krishnan

Software Integration Lead, Autonomous Driving - Motion Planning and Controls

Pradeep Illayaperumal Selvaraju profile

Pradeep Illayaperumal Selvaraju

Human Machine Interface - Software Integration, Voice and Gesture Control Interface

Adityaveer Raswan profile

Adityaveer Raswan

Autonomous Driving - Team Lead, Motion Planning and Controls

Raghav Bahadur Saxena profile

Raghav Bahadur Saxena

Vehicle Dynamics & Chassis Controls - Team Lead

Ojas Tayal Profile

Ojas Tayal

Body In White - Occupant Packaging and Ergonomics, Vehicle Aesthetic Design

Chris Paredis profile

Chris Paredis

Director, Deep Orange Program

Pierluigi Pisu profile

Pierluigi Pisu

Project Lead Faculty

Johnell Brooks profile

Johnell Brooks

Faculty Advisor, User Experience

Jerome McClendon profile

Jerome McClendon

Faculty Advisor, Autonomy and HMI

David Schmueser profile

David Schmueser

Faculty Advisor, Structures

Anshul Karn profile

Anshul Karn

Deep Orange Project Manager

Marco Rossi profile

Marco Rossi

Project Manager

ADDITIONAL CONTRIBUTORS

Mariah Gresko

Student, Vehicle Concept Design

Caroline Mcgeachie

Student, HMI Design

Lam Nguyen

Student, Vehicle Concept Design

Sneha Rajput

Student, Vehicle Concept Design

Stefano Alloi

Visiting Student, Biomonitoring

Diego Ferrazza

Visiting Student, Low Voltage Systems

Alessandro Guerrera

Visiting Student, High Voltage Systems

Solomon Pizzocaro

Visiting Student, Localization and Navigation

Fabio Verzeletti

Visiting Student, Exterior Displays

Sara Bayramzadeh

Faculty Advisor, Vehicle Design Architecture

Delphine Dean

Faculty Advisor, Biomonitoring

Jordon Gilmore

Faculty Advisor, Biomonitoring

Karamouzas Ioannis

Faculty Advisor, Motion Planning

Anjali Joseph

Faculty Advisor, Vehicle Design Architecture

Wang Kuang-Ching

Faculty Advisor, AI Applications

Stanley Laura

Faculty Advisor, HMI design

Melissa Smith

Faculty Advisor, Computing Hardware

McCullough Melissa

Advisor, Biomonitoring

Hudson Smith

Advisor, AI Applications

PARTNERS

The following organizations have provided generous support, in-kind contributions, and mentoring to achieve the objectives of Deep Orange 10.

Clemson University International Center for Automotive Research
Clemson University International Center for Automotive Research | 5 Research Drive