Katie Driggs

Director of Media, FerebeeLane

A Rochester, NY, native with a B.S. in Marketing from the State University of New York at Oswego, Katie Driggs brings more than just 16 years of media planning and buying experience to The Erwin Center. She brings curiosity, creativity, a cool head and deep-rooted relationships throughout the region. In her role evaluating, planning and purchasing media (including local radio, TV, OOH, B2B and consumer print, paid search, paid social, digital banners and video, native and custom branded content and influencer media programs), Driggs has earned the esteem of sales reps and mastered market-by-market nuances of consumers, their priorities and their patterns. That strong foundation and personal connections are critical in a world where the media landscape is constantly changing.

Driggs currently is the Director of Media at FerebeeLane, leading media strategy and execution on widely-recognized brands like Spinx, the Cliffs and Beaufort SC Travel & Tourism. Prior to joining FerebeeLane, Katie has also been involved in brands like TUMI, Greenville Drive, Planet Fitness and Verizon Wireless.

Outside of the office, Driggs enjoys hiking, kayaking and enjoying the beautiful South Carolina sunshine with her husband, two daughters and Great Dane.