Dave Paulus

Currently: CEO of Bee's Knees Wellness and Strategic Advisor & Investor at Segmanta

Role description: Guides Bee's Knees, in its execution, helps grow the marketplace while delivering effective personalized experiences.

Education: B.S., Business Administration/Marketing, Clemson University '87

With 20+ years of CRM agency experience, Dave Paulus has oversight of Merkle's new business development strategies, client relationships and delivery of services. Before joining Merkle in 2002, Paulus helped develop and launch Return Path, Inc., a provider of strategic email solutions. As that company's vice president of sales and business development, he drove direct sales efforts and coordinated reseller partnerships. He previously served as vice president of new market development at DoubleClick/Abacus and as VP/GM at TransUnion, where he worked in various roles within the insurance and direct marketing divisions.