Skip to content

Erwin Center for Brand Communications

Vivek Bapat

Currently: SVP, Executive leader in Marketing, Communications & Customer Experience, SAP

Role description: Leads strategic initiatives with cross-functional team to reemphasize customer experience.

Education: M.S., Industrial Engineering, Clemson University
MBA, Marketing & Finance Concentration, Robert Morris University
Executive MBA Program for Leadership, Harvard Business School

Vivek Bapat is a senior executive with 25+ years of experience in brand and product strategy, positioning, messaging, communications and go-to-market execution. As a member of the Global Leadership Team at SAP, he has led corporate marketing and communications strategy, brand and product messaging and positioning and content.

Bapat writes and speaks on topics of Leadership, Innovation, Personal growth and organizational effectiveness. He is a contributor to Harvard Business Review, Entrepreneur, Forbes, World Economic Forum, MIT Technology Review, Financial Times and The Pittsburgh Post Gazette. He is the co-author of 2 books - "The Pursuit of the Perfect Plant" and "Call Center Simulation and Modeling" and publisher of The Digitalist - an SAP Business Magazine that takes a global look at disruptive ideas shaping the future of business. He is a co-developer of 13 US and Global Patents in technology and is a recipient of the US National Diversity Council Award for Brilliance in Diversity and Leadership.

More Info LinkedIn
Erwin Center for Brand Communications
Erwin Center for Brand Communications | 130 Wilbur O. and Ann Powers Hall, Clemson, SC 29634