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Media Forensics Hub

The Hub at Clemson University

The Media Forensics Hub is an interdisciplinary team of researchers working to study and combat online deception with the goal of building society's resilience to the dangers it poses. The team began as a partnership in 2017 between Darren Linvill, professor of communication, and Patrick Warren, associate professor of economics, who worked together to uncover and expose more than 3 million tweets by Russian trolls. The Media Forensics Hub was launched in May 2020 with the support of the Watt Family Innovation Center and sponsorship from the South Carolina Research Authority. Since then, the Hub has created the Spot the Troll quiz, where people can test their own ability to spot online trolls and inauthentic social media accounts. They are also part of a collaboration with several other universities to help fight online scams that target older adults. That project received $5 million in funding from the National Science Foundation.

In 2022, the Hub received a $3.8 million grant from the John S. and James L. Knight Foundation to continue the work started in 2017. Clemson University is matching the grant, making the total investment in the Hub $7.6 million over the next four years. This funding allowed the Hub to hire four more faculty in different disciplines - psychology, communication, marketing and computer science - to each bring their unique perspectives and expertise to expand the Hub’s research and impact. The grant also funds technology infrastructure for the Hub, as well as graduate assistants and postdoctoral researchers.

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The Hub Team

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Patrick Warren, Co-Director

Patrick Warren is a professor of economics and co-director of the Media Forensics Hub at Clemson University. Before coming to Clemson, he studied at MIT, earning a Ph.D. in economics (2008), and an undergraduate degree from the South Carolina Honors College (BArSc, 2001). His research investigates how organizations interact with the information environment: for-profit and non-profit firms, bureaucracies, political parties and even armies. He has written numerous peer-reviewed articles in top economics, political science, communication, and law journals. He has also served on the board of the Society for Institutional and Organizational Economics, been a visiting associate professor at Northwestern University and a visiting scholar at the RAND Corporation.

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Darren Linvill, Co-Director

Darren Linvill is a professor of communication whose research explores social media disinformation and its influence on civil discourse (in and out of the classroom). He became a faculty member at Clemson after earning degrees from Wake Forest and Clemson and started studying social media in 2010. After becoming an associate professor in 2017, he delved deeper into the truth or falsity of online messaging and its effects. As a sought-after media expert, he’s contributed to many articles and broadcasts by outlets such as the New York Times, the Wall Street Journal, the Washington Post, Bloomberg, Rolling Stone, Inside Higher Ed, The State, CNN, NPR, ABC, NBC, WFAE and others.

Faculty

  • Jinan Allan, Assistant Professor, Psychology
    Dr. Jinan Allen
    Jinan Allan

    Jinan Allan is an assistant professor of psychology, whose research focuses on human decision-making and risk literacy (i.e., the ability to evaluate and understand risk information). Before coming to Clemson, she worked as a postdoctoral research fellow at the Max Planck Institute for Human Development and the Science of Intelligence Cluster of Excellence in Berlin, Germany (2021-23). She received a Ph.D. in Cognitive Psychology from the University of Oklahoma (2021), where she conducted research on the effects of human intelligence and statistical numeracy on risk literacy and decision-making skills. Her research uses behavioral science and psychometric techniques to develop metrics and models of human decision-making and risk communication, with applications to diverse domains, including extreme weather risk information (e.g., tornado and hurricane warnings). 

  • Brooke Bennett, Assistant Professor, Psychology
    Dr. Brooke Bennett
    Brooke Bennett

    Dr. Brooke Bennett is an Assistant Professor in the Department of Psychology and Director of the BEAM (Body image, Eating, Access, and Media) Lab at Clemson University. She earned a Ph.D. in clinical psychology with a dual specialty in Health Psychology from the University of Hawai'i at Manoa. The goal of Dr. Bennett’s research is to improve the health and well-being of individuals navigating the current sociocultural and environmental barriers to eating well and developing a positive body image. To advance this mission, she works to identify the ways in which digital technology negatively impacts the health of its users and determine how technology can be used instead to expand the reach of and enhance evidence-based care for all people. Another line of her research is focused on the impact of sociocultural factors on eating behaviors and body image in diverse and underserved populations in order to better understand how the application of digital interventions can be maximized to achieve health equity. .

  • Yuanyuan Gina Cui, Post Doctoral Fellow
    Dr. Gina Cui
    Yuanyuan (Gina) Cui

    Yuanyuan (Gina) Cui is a Postdoctoral Research Fellow, whose research focuses on the intersection of misinformation and consumer behavior, bringing a unique marketing perspective to the study of misinformation dissemination and engagement. Prior to joining Clemson University, she earned her Ph.D. in Marketing (2023) from Auckland University of Technology, New Zealand. Her research primarily employs experimental methods to explore the causal mechanisms of human decision-making and psychology in the context of misinformation. She has published in journals including the Journal of Business Ethics, Journal of Business Research, International Journal of Research in Marketing, European Journal of Marketing, and Tourism Management, among others. Her contributions to the field extend beyond her own research; she has served as a Guest Editor and member of Editorial Review Boards for multiple peer-reviewed journals. At the Media Forensics Hub, she applies her interdisciplinary background to develop innovative strategies for combating misinformation and promoting media literacy in our increasingly complex information landscape.

  • Sayan Gupta, Assistant Professor, Marketing
    Dr. Sayan Gupta
    Sayan Gupta

    Sayan Gupta is an assistant professor of marketing, whose teaching interests focus on digital and social media marketing, marketing analytics, and brand management. His paper “Dousing a Social Media Firestorm: Understanding and Mitigating Polarization in the Aftermath of Brand Crises” was awarded Best Paper at the Digital and Social Media Marketing track at the 2022 Winter American Marketing Association conference. He received his Ph.D. in Marketing from the University of Pittsburgh and holds a graduate degree in management from the Indian Institute of Management Indore and a Bachelor’s and Master’s in Technology in Mechanical Engineering from the Indian Institute of Technology Kharagpur.

  • Leland Fecher, Principal Lecturer, Communication
    Leland Fecher
    Leland Fecher

    Leland has been a lecturer at Clemson University since 2012. From 2019 to 2022 he was the Director of Basic courses for the Communication Department. This allowed him to explore his passion for the basic Communication course and general education at the university. He is still active within Clemson's general education community. He is interested in ludology, the study of games. He has written several papers about communication and its effect in games, including a published article in Reconstruction: Studies in Contemporary Culture. Leland continues his work and connection with games as the faculty advisor of the Clemson eSports club since its inception in 2013.

  • Bumgi Min, Post Doctoral Fellow
    Dr. Bumgi Min
    Bumgi Min

    Bumgi Min is a post-doctoral fellow in the Media Forensics Hub and the Department of Communication at Clemson University. He earned his Ph.D. degree in mass communications in the Donald P. Bellisario College of Communications at Pennsylvania State University in 2024 and his master’s degree in media studies at the University of Texas at Austin in 2015. His research investigates the strategies and consequences of disinformation distributed through social media and digital platforms and the threat that it poses to democracy from cross-national and international perspectives. He employs quantitative methods such as experimental survey and computational analytics to study these issues, and the resulting research has been published in peer-reviewed journals including Political Communication, Policy & Internet, and Communication & Sport. His expertise has also been recognized by news media outlets such as BBC China.

  • Jinkyung Katie Park, Assistant Professor, School of Computing
    Dr. Jinkyung Katie Park
    Jinkyung Katie Park

    Jinkyung Katie Park is an Assistant Professor in the School of Computing. Sher research focuses on Human-Computer Interaction (HCI) to promote the online safety of vulnerable populations. Before joining Clemson University, she was a postdoc at Vanderbilt University, working on multiple NSF-funded projects to promote adolescent online safety. She received a Ph.D. In Information Science at Rutgers University and her doctoral dissertation titled "A design intervention to reduce online incivility" was awarded a dissertation award (runner-up) from iSchool. In her work, she synergistically combines social science and computer science research to deeply understand societal challenges and identify ways to mediate such challenges using AI-based technology.

  • Dawn Sarno, Assistant Professor, Psychology
    Dr. Dawn Sarno
    Dawn Sarno

    Dawn Sarno received her PhD in Human Factors and Cognitive Psychology from the University of Central Florida and began teaching at Clemson University in July of 2020. Her research interests broadly center around applied visual cognition, aging, working memory, cybersecurity and training.

  • Camille Saucier, Assistant Professor, Communication
    Dr. Camille Saucier
    Camillie Saucier

    Camille Saucier is an assistant professor of communication whose research focuses on developing person-centered communication strategies to promote openness to accurate information and build resilience against misinformation. She is particularly interested in the motivations that lead people to engage with (in)accurate health content and the effects of media messages on information processing. Before coming to Clemson, she received her Ph.D. in Media, Technology, and Society from Northwestern University. She holds a B.A. in Psychology, an M.C.M. in Communication Management, and a Certificate in Sustainable Policy and Planning from the University of Southern California.

  • Hudson Smith, Assistant Professor, Mathematical and Statistical Sciences
    Dr. Hudson Smith
    Hudson Smith

    Hudson Smith is an Assistant Professor in the Department of Mathematics and Statistical Sciences at Clemson University. He develops techniques for incorporating prior knowledge into deep learning systems for data-constrained applications. He has a PhD in theoretical atomic Physics from Ohio State university. As a physicist, he learned the power of approaching problems from first principles. As a machine learning scientist, he has seen the power of flexible, data-driven models. This dual experience allows him to integrate the strengths of both approaches.

Alumni

  • Ayse Lokmanoglu, Assistant Professor, Emerging Media Studies, College of Communication at Boston University
    Dr. Ayse Longmanoku
    Ayse Lokmanoglu

    Ayse D. Lokmanoglu is an Assistant Professor of Emerging Media Studies at the College of Communication at Boston University. Her cholarship takes a mixed methods approach that integrates computational methodologies and critical cultural theory to examine mainstreaming of supremacist ideology on the internet focused on race, gender, and religion. As a global, inferential, and multi-method critical computational social scientist, her work on social media and supremacist digital content integrates theory advancement, policy relevancy, and community activism. She completed her Ph.D. in Communication at Georgia State University, as a presidential fellow in Transcultural Conflict and Violence Initiative (TCV), M.A. in Middle Eastern Studies at Harvard University and B.A. in Near Eastern Studies and Economics at Cornell University. Previously she was a postdoctoral fellow at the Center for Communication and Public Policy at Northwestern University, an Assistant Professor of Disinformation Studies at Clemson University, and one of the core faculty of John S. and James L. Knight Foundation’s funded Media Forensics Hub.

  • Morgan Wack, Postdoctoral Researcher, Department of International and Comparative Media Research (CHE), University of Zurich
    Dr. Morgan Wack
    Morgan Wack

    Morgan Wack is a postdoctoral researcher in the University of Zurich’s Department of International and Comparative Media Research (CHE). Prior to joining the Hub, he received a Ph.D. in Political Science from the University of Washington, an M.Sc. from LSE and a B.A. from Colorado College. His research is focused on the role of information technologies in the proliferation of mis- and disinformation. He has had articles published in the fields of political science, information sciences, and sociology and had his research covered by media outlets such as The Guardian and The Conversation. In addition to his academic work, he has assisted government agencies and NGOs in several countries on issues related to education and democratization.

  • Jayson Warren
    Dr. Jayson Warren
    Jayson Warren

     

Staff and Students

  • Matt Chambers, Visual Analytics
    Matt Chamber
    Matt Chambers

    Matt Chambers brings over a decade of experience in data visualization and analytics to the Media Forensics Hub. He earned a Master of Business Administration degree from Clemson in 2010 and a PhD in Rhetorics, Communication, and Information Design from Clemson in 2022. Serving as a resource to the campus, he provides data visualization, analytics, and architecture solutions that help leadership find insights and make strategic decisions. His research interests center around measuring the persuasive effects of presenting data and information.

  • Akhil Chennamsetty, Senior Software Engineer
    Akhil Chennamsetty
    Akhil Chennamsetty

    Akhil Chennamsetty has Bachelors in Computer Science from Gitam University and a Masters in Computer Science from Oklahoma State University. He has experience in both the academic and industry setting, including work on recommendation systems and predictive modeling. His research interests are software engineering, social media analysis, mobile applications, and machine learning.

  • Rose Ellen Davis-Gross, Program Coordinator
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    Rose Ellen Davis-Gross brings over 20 years of experience in higher education to the Media Forensics Hub. Before coming to the Hub, she worked in University governance and University Housing. Rose Ellen has a degree in Marketing from Clemson and a Master of Mass Communication from the University of South Carolina.

  • Carl Ehrett, Director, Applied Machine Learning Research Computing and Data
    Carl Ehrett
    Carl Ehrett

    Carl Ehrett is the Director of Applied Machine Learnin, Research Computing and Data. He facilitates research activities applying artificial intelligence and machine learning techniques, and works with students and faculty to foster interdisciplinary collaboration growing the AI and analytics community within Clemson. Carl received an M.A. in philosophy from the University of Kentucky with emphasis on cognitive science, a Ph.D. in analytic philosophy from Northwestern University, and an M.S. and Ph.D. in Mathematical and Statistical Sciences from Clemson University.

  • Students
    Amarachi   Amarachi Okoronkwo, Knight Fellow

     

    Aybuke Sezgin  Aybuke Sezgin, Knight Fellow

     

    Gayatri Tatineni   Gayatri Tatineni, Knight Fellow

     

    Molly Riddell  Molly Riddell, Phd Student

     

    Steven Sheffield  Steven Sheffield, PhD Student

     

Frequently Asked Questions

  • What is media forensics?
    Media forensics is traditionally viewed as the scientific study of the collection, analysis, interpretation, and presentation of audio, video, and image evidence obtained during legal proceedings. But we think of it more broadly as the process of providing context to media to increase the depth of our understanding of the media and its implications.
  • Why is media forensics important?
    We live in a world where we spend an increasing amount of time in digital spaces. American adults are online for about 24 hours a week, and increasingly consume news from online resources, including social media, apps, and websites. Understanding the nature and validity of online content and the process of online media consumption and interaction are vital to healthy civil discourse and strong democracy.
  • What's the difference between a bot and a troll?
    A wholly automated social media account that mimics human behavior is typically referred to as a bot. Legitimate social media bots can provide sports scores and weather, but more malicious bots spread disinformation. An account that takes on a fake persona to deceive is often called a troll (the person operating such an account is also often called a troll). These accounts are sometimes referred to as sock puppet accounts. Accounts that are partially automated and partially controlled by a human are call "cyborg" accounts. David Klepper from The Associated Press explains the difference between bots and trolls: Cyborgs, Trolls, and Bots: A Guide to Online Misinformation.
  • What is the difference between misinformation and disinformation?
    Misinformation is simply false or inaccurate information that is not created or spread with the intention to deceive. Disinformation, on the other hand, is a subset of misinformation and is spread deliberately to deceive. The English word disinformation is a loan translation of the Russian dezinformatsiya, derived from a KGB black propaganda department's title. Read more about disinformation: Disinformation, National Public Radio's Word Of The Year And A Sign Of What's To Come an insightful discussion by Geoff Nunberg.
  • Why do people create misinformation and disinformation?
    Much misinformation is created purely for profit. Charlatans such as Alex Jones and his website Infowars create and spread inaccurate and salacious content to sell products to their viewers. Nation states spread misinformation and disinformation to influence how citizens (their own and others’) view important issues or to undermine legitimate discourse. Many domestic actors create misinformation and disinformation for political gain or often just for attention. The reasons are many and varied.
  • I have a suspicious social media account I’d like for you to look at. Is it a troll?
    It's important to understand, the vast majority of social media accounts are genuine. Real people can, however, believe in conspiracy theories. Real people can be obsessive and post at high rates. Real people can even repeat the state propaganda of China, Russia, or Iran. The odds are high any given account is a genuine person voicing their actual beliefs. Sometimes, however, they aren't, and there are signs you can use to tell. If you'd like to learn more, take a look at our Spot the Troll quiz.
  • How can I get involved in the Media Forensics Hub?
    • I am an undergraduate student -- The Media Forensics Hub runs a regular Creative Inquiry class for Clemson Students. Learn more about it.
    • I am a researcher, journalist or member of the public -- contact the Media Forensics Hub at mediaforensics@clemson.edu
Media Forensics Hub
Media Forensics Hub | Watt Family Innovation Center, Clemson, SC