Media Forensics Hub
The Media Forensics Hub at Clemson University builds society's capacity to understand the context, origins, and impact of modern media. As part of the Watt Family Innovation Center, we accomplish this by connecting scientific expertise with practical application: faculty with students, academics with practitioners, social scientists with engineers, experts with the public, and South Carolina with the world.
By Media Forensics, we mean the development and application of state-of-the-art techniques to broaden and deepen our understanding of all media types, while working to increase the capacity of our students and community to apply them. The Hub accomplishes this by spanning multiple disciplines and approaches, from history and case studies, to AI and machine learning, to experiments in the lab and the field.
We connect widely-spaced entities with a common interest from across disciplines, centers, institutions, and perspectives. Whether students, faculty, staff, journalists, policymakers, practitioners, organizers, or simply members of the public, if you are interested in some aspect of media and are willing to connect with others, we will provide physical and digital space to support such engagement and collaboration.
Generative propaganda: Evidence of AI’s impact from a state-backed disinformation campaign
Drawing on the adoption of generative-AI techniques by a state-affiliated propaganda site with ties to Russia, we test whether AI adoption enabled the website to amplify and enhance its production of disinformation. First, we find that the use of generative-AI tools facilitated the outlet’s generation of larger quantities of disinformation. Second, we find that use of generative-AI coincided with shifts in the volume and breadth of published content. Finally, drawing on a survey experiment comparing perceptions of articles produced prior to and following the adoption of AI tools, we show that the AI-assisted articles maintained their persuasiveness in the postadoption period.
Hub in the News
- Unsupervised detection of coordinated information operations in the wild
- Iran ‘among biggest backers of Scottish independence on X’
- New Tactic in China’s Information War: Harassing a Critic’s Child in the U.S.
- Spate of Mock News Sites With Russian Ties Pop Up in U.S.
- A Consideration of Coordinated Behavior in the #AUKUS Conversation on X (Formerly Twitter)
- New Russian Disinformation Campaigns Prove the Past Is Prequel
- How pro-Russian 'yacht' propaganda influenced US debate over Ukraine aid
- Don’t Stop to Think! How Our Digital Habits Feed Israel-Palestine Disinfo
- Knight Research Network
- China is using the world’s largest known online disinformation operation to harass Americans
- Media Forensics Hub Adds Four New Faculty
- Not So Black and White? Panda Fibs Fuel Anti-US Vibe In China
- The Secret Russian ‘School’ Churning Out Minions for Putin
- How a real Trump supporter unknowingly became the face of a fake liberal ...
- 'He lived by the troll, he dies by the troll'
- Clemson Media Forensics Hub receives $3.8 million grant
- Twitter staff cuts leave Russian trolls unchecked
- In the Ukraine Conflict, Fake Fact-Checks Are Being Used to Spread Disinformation
