Profile Information

Profile

I enjoy thinking about human nature and how that plays out in consumption contexts. My most recent work attempts to conceptualize how consciousness should and should not be used in models of consumer behavior. I have also recently published on the topic of human potential. I also enjoy college football.

Research Interests

• Consciousness
• Evolutionary Influences on the Emotional System (Self-Control and Addiction)
• Historical (nostalgia and related ideas) Influences on Consumption

Research Publications

• "Conceptualizing Consciousness in Consumer Research" (with L. Williams), Journal of Consumer Research, forthcoming.
• "Sophisticated by Design: the Nonconscious Influence of Primed Concepts and Atmospheric Variables on Consumer Preferences." (with R. Dhar and J. Bargh), Customer Needs and Solutions 2015.
• "The valuation of imagined future achievement," (with G. Newman), Cognition, 2014.
• "Understanding and using the Implicit Association Test: 3. Meta-analysis of predictive validity," (with A. Greenwald, E. Uhlmann and M. Banaji), Journal of Personality and Social Psychology, 2009.
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• "Implicit Puritanism in American Moral Cognition,"(with E. Uhlmann, D. Tannenbaum and J. Bargh), Journal of Experimental Social Psychology, 2011.
• "Adaptive Skeletal Muscle Action Requires Anticipation and 'Conscious Broadcasting'" (with T. Jantz and E. Morsella), Frontiers in Cognition, 2012.
• "The name-letter effect in groups: Sharing initials among group members increases the quality of group work." (with E. Polman and M. Pollman), PLoS One.