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CUshop
Sonoco Institute

CUshop™

CUshop™

CUshop™ is a modular, state-of-the-art consumer experience lab located at the Sonoco Institute that is used to conduct research. Faculty and students test consumer perception of product packaging using sophisticated visual and emotion-tracking technology. These behavior studies help us better understand consumer attention to packaging in context, using the latest eye-tracking and accessibility technologies. Please contact Andrew Hurley, Ph.D., for more information.

unpacking

Unboxing @ Home Lab

emotion

Emotion

eye tracking

Eye Tracking

haptics

Haptics

vision systems

Vision Systems

The Sonoco Institute of Packaging Design and Graphics
The Sonoco Institute of Packaging Design and Graphics | 311 Harris A. Smith Building, Fernow Street, Clemson University, Clemson, SC 29634