Making It Real
Below are examples of communication pieces that use the Clemson brand fonts, colors and message correctly and effectively.
![brochure cover featuring image of Sikes Hall building](images/junior-cover.jpg)
Clemson Head on campaign brochure.
Colors: Anna's Lace, Howard's Rock brown, Fort Hill white, and Clemson orange
Fonts: Trade Gothic, Goudy Old Style
![School of Architecture Timeline Cover](images/architecture-cover.jpg)
Architecture magazine cover featuring stylized world map in gray with orange location markers.
Colors: Innovation gray and Clemson orange
Fonts: Trade Gothic ~
![ESPN.com layout](images/alexander.jpg)
Black and white photo of Clemson football player Mackensie Alexander in uniform.
Colors: Innovation gray, Regalia purple, and Clemson orange
Fonts: Trade Gothic
![Clemson ad from the Head On campaign](images/carolina-panthers-ad.jpg)
Image of sunset over Bowman field.
Colors: Clemson orange
Fonts: Trade Gothic
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Image of signage in the Experience Clemson space in Greenville, SC.
Colors: Clemson orange, Bengal Stripe black, Innovation gray, Fort Hill white
Fonts: Trade Gothic, Goudy Old Style
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Poster and digital display in the Experience Clemson space in Greenville, SC.
Colors: Clemson orange, Fort Hill white
Fonts: Trade Gothic
![magazine layout featuring image of groundskeeper spraying water on baseball field](images/cw-baseball-cover.jpg)
Magazine spread from Clemson World magazine.
Colors: Gameday Sky blue, Fort Hill white
Fonts: Salvo Serif
![magazine layout featuring images of groundskeeper at baseball field and article text](images/cw-baseball-inside.jpg)
Magazine spread from Clemson World magazine.
Colors: Gameday Sky blue, Bengal Stripe black
Fonts: Salvo Serif