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CLEMSON® UNIVERSITY

Brand Standards

At Clemson University, tradition, innovation, excellence and impact converge in ways that will shape the future of our state, nation and world.

A unified brand platform matches Clemson's ambitions with its elevated reputation, making our purpose and messaging more meaningful. That’s why we encourage all our entities, institutions, departments, divisions and organizations to look to the brand before embarking on new campaigns or communications. The more consistently we apply the brand to what we do, the better we communicate strength and quality to our audiences.

A tree peaks over the top of a three story red brick building with many windows and a series of small columns surrounding the main entrance.

What’s New With the Brand?

Our extended typography palette is evolving! We’ve removed some fonts and added others. Check out a few of our newest fonts, available for free through Adobe Fonts.