Profile Information

Profile

Dr. Jennifer Siemens is Associate Dean for Faculty Excellence and Associate Professor of Marketing. Dr. Siemens' research focuses on consumer welfare and public policy, especially as it relates to consumer self-control and consumer life transitions. She has extensive experience presenting at both national and international marketing conferences, and her research has been published in numerous marketing journals including Journal of Advertising, Journal of Business Research, Journal of Public Policy & Marketing, Journal of Consumer Marketing, Journal of Marketing Theory and Practice, Journal of Interactive Marketing, Journal of Behavioral Decision Making. Prior to joining the faculty at Clemson, she was Associate Professor of Marketing at the University of Dayton in Dayton, OH. In her spare time she enjoys boating on Lake Keowee and spending time with her husband, three daughters, and their dog Charlotte.

Research Interests

• self-control and consumer welfare, consumer life transitions

Research Publications

• Research Highlights:
• Killian, G., Siemens, J., Thyroff, A., & Smith, S. (2023). Lean on me: the positive effects of brand resources and brand love during stressful life transitions. Journal of Marketing Theory and Practice, 1-19.
• Siemens, Jennifer Christie, Danny Weathers, Scott Smith, and Dan Fisher (2020), “Sizing Up Without Selling Out: The Role of Authenticity in Maintaining Long-Run Consumer Support for Successful Underdog Brands,” Journal of Advertising, 49(1): 1-20.
• Weathers, Danny and Jennifer Christie Siemens (2018), “Measures of State Self-Control and Its Causes for Trackable Activities,” Journal of Business Research, 93:1-11.
• Weathers, Danny, Jennifer Christie Siemens, and Steven Kopp (2017). “Tracking Food Intake as Bites: Effects on Cognitive Resources, Eating Enjoyment, and Self-Control,” Appetite, 111, 23-31.
• Charles M. Wood, Christopher D. Hopkins, Mary Anne Raymond and Jennifer Christie Siemens (2014), “A Multi-method Investigation of Consumer Response to Marketing Activities During Life Transitions,” Journal of Consumer Marketing, 31 (1), 39-53.
• Siemens, Jennifer Christie and Steven Kopp (2011), “The Influence of Online Gambling Environments on Self-Control,” Journal of Public Policy and Marketing, 30(2), 277-291.