Profile Information

Profile

Dr. Jennifer Siemens is Associate Dean for Faculty Excellence, supporting initiatives that promote faculty success in the Wilbur O. and Ann Powers College of Business. She is also former Chair and Associate Professor in the Department of Marketing. Dr. Siemens' research focuses on consumer welfare and public policy, especially as it relates to consumer self-control and consumer life transitions. She has extensive experience presenting at both national and international marketing conferences, and her research has been published in numerous marketing journals including Journal of Advertising, Journal of Business Research, Journal of Public Policy & Marketing, Journal of Consumer Marketing, Journal of Marketing Theory and Practice, Journal of Interactive Marketing, Journal of Behavioral Decision Making. In her spare time she enjoys boating on Lake Keowee and spending time with her husband, three daughters, and their dog Charlotte.

Research Interests

• self-control and consumer welfare, consumer life transitions

Research Publications

• Killian, G., Siemens, J., Thyroff, A., & Smith, S. (2023). Lean on me: the positive effects of brand resources and brand love during stressful life transitions. Journal of Marketing Theory and Practice, 1-19.
• Ferrand, Yann, Lawrence D. Fredendall, Jennifer D. Siemens, Danny Weathers, Ronald G. Pirrallo, Matthew D. Bitner (2022), “Assessing Patient Satisfaction with Emergency Department Care Delivery Using a Patient Experience Framework,” Quality Management Journal, 29(3), 160-182.
• Raymond, Mary Anne, Jennifer Christie Siemens and Anastasia Thyroff (2021), “Students, Please Teach Us! Implementing Student-Employee Reverse Mentoring to Increase Career Readiness,” Marketing Education Review, 31(2), 87-92.
• Siemens, Jennifer Christie, Mary Anne Raymond, Yunsik Choi, and Jayoung Choi (2020), “The Influence of Message Appeal, Social Norms and Donation Social Context on Charitable Giving: Investigating the Role of Cultural Tightness-Looseness,” Journal of Marketing Theory and Practice, 28(2): 1-9.
• Siemens, Jennifer Christie, Danny Weathers, Scott Smith, and Dan Fisher (2020), “Sizing Up Without Selling Out: The Role of Authenticity in Maintaining Long-Run Consumer Support for Successful Underdog Brands,” Journal of Advertising, 49(1): 1-20.
• Weathers, Danny and Jennifer Christie Siemens (2018), “Measures of State Self-Control and Its Causes for Trackable Activities,” Journal of Business Research, 93:1-11.
• Thyroff, Anastasia, Jennifer Christie Siemens, and Brandon McAlexander (2018), “The Influence of Material Reliance, Personal Control, and Expectations on Quality of Life During Consumers’ Life Transitions,” Journal of Consumer Marketing, 35(7): 73-753.
• Thyroff, Anastasia, Jennifer Christie Siemens, and Jeff B. Murray (2018), “Constructing a Theoretical Framework for the Process of Innovation Legitimation,” AMS Review, 8(7): 180-194.
• Weathers, Danny, Jennifer Christie Siemens, and Steven Kopp (2017). “Tracking Food Intake as Bites: Effects on Cognitive Resources, Eating Enjoyment, and Self-Control,” Appetite, 111, 23-31.
• Ferrand, Y., Siemens, J.C., Weathers, D., Fredendall, L., Pirrallo, R., Bitner, M., & Choi, Y. (2017), “Patient Satisfaction with Healthcare Services: A Critical Review,” Quality Management Journal, 23(4), 6-22.
• Siemens, J. C., Smith, S., Fisher, D., Thyroff, A., & Killian, G. (2015), “Level Up! The Role of Progress Feedback Type for Encouraging Intrinsic Motivation and Positive Brand Attitudes in Public versus Private Gaming Contexts,” Journal of Interactive Marketing, 32, 1-12.
• Siemens, J.C., Smith, S., & Fisher, D. (2015), “Investigating the Effects of Active Control on Brand Recall within In-Game Advertising,” Journal of Interactive Advertising, 15(1), 43-53.
• Charles M. Wood, Christopher D. Hopkins, Mary Anne Raymond and Jennifer Christie Siemens (2014), “A Multi-method Investigation of Consumer Response to Marketing Activities During Life Transitions,” Journal of Consumer Marketing, 31 (1), 39-53.
• John R. Sparks and Jennifer Christie Siemens (2014), “Judgment Difficulty and the Moral Intensity of Unethical Acts: A Cognitive Response Analysis of Dual-Process Ethical Judgment Formation,” Ethics and Behavior, 24(2), 151-163.
• Siemens, Jennifer Christie and Steven Kopp (2011), “The Influence of Online Gambling Environments on Self-Control,” Journal of Public Policy and Marketing, 30(2), 277-291.
• Pan, Yue and Jennifer Christie Siemens (2011), “The Differential Effects of Retail Density: An Investigation of Goods versus Service Settings,” Journal of Business Research, 64(2), 105 – 112.

Links

• Connect on LinkedIn