Profile Information

Profile

Dr. Nona Woolbright has been a faculty member at Clemson since 2002 and is a Professor in the Department of Graphic Communications. Her classroom and laboratory instructional responsibilities center on GC 4480 Planning and Controlling Printing Functions and Package printing. She has a strong interest in management and personnel practices for the printing industry as well as research in consumer package design. She also maintains collaborative educational efforts with industry partners such as the FFTA, SGIA, TMLI, and PPC. She is the founding member of Women of Flexo and on the board of the Women in Print Alliance. She also the Graduate Coordinator, serves as the Department Curriculum Chair and the department Assessment Chair.

Research Interests

• Package Design and Consumer Behavior
• Management and Personnel Practices
• Workforce Development
• Women's Leadership in Print

Research Publications

• Woolbright, N.L. “Attracting New Talent to the Workforce”, White Paper, Funded project for PRIMIR Market Research, Association for Print Technologies, Association for Print Technologies, Reston, Virginia. (2018).
• Woolbright, N.L., “Who is Your New Workforce?” Corrugated Today, Ohio: NV Business Publishers Corporation and Brunton Business Publications Ltd., (2018).
• Woolbright, N.L., “Trailblazers: Provost’s Mentoring Initiative for Faculty - College of Business Plan” Clemson University, Tigers Advance, Clemson, South Carolina, (2018).
• Woolbright, N.L. “Cultural Eats Strategy: Embracing and Understanding the Role of Company Culture in the Printing Industry ”– Flexo Magazine, New York, Foundation of Flexographic Technical Association (2017)
• Woolbright, N.L., “How is Your Workforce Changing?”, Flexo Magazine, New York: Flexographic Technical Association, Inc. & Foundation of Flexographic Technical Association, (2017).
• Mattos, E., Woolbright, N.L., “A Quick Guide to the Packaging Design Process Packaging 101”. Three Part Series, The Dieline. http://www.thedieline.com/blog/2015/1/27/packaging-101-part-i, (2015).
• Woolbright, N.L., “Global Packaging Q & A”, Package Design Magazine, http://www.packagedesignmag.com/ content/front-panel-mentoring-the-next-generation-of-designers-on-global-branding-and-design., (2014).
• Contributing Author: Nona Woolbright, “Flexographic Principles and Practices” 6th Edition., New York: Flexographic Technical Association, Inc. & Foundation of Flexographic Technical Association, (2013).
• Contributing Author: Nona Woolbright, “FIRST Content Contributor, FIRST 4.0 (4th ed.)", New York: Flexographic Technical Association, Inc. & Foundation of Flexographic Technical Association, (2009).
• Woolbright, N.L., “Y-Generation: Difference in the Generations in the Workplace”, Flexo Magazine. New York: Flexographic Technical Association, Inc. & Foundation of Flexographic Technical Association. (2008).