Profile Information

Profile

Shaper of minds and creator of knowledge. Award-winning teacher and researcher. MS Marketing Director. Wilbur O. and Ann Powers College of Business Faculty Advisory Council President. Past Clemson University Faculty Senate President. Study-abroad program leader. Juggler and banjo player. Proud father of Mollie.

Research Interests

• Consumer behavior and decision-making, including consumer price and number judgments, online information processing, patterned behavior, customer/patient satisfaction.
• Measurement and research methods.

Research Publications

• Journal of Marketing Research
• Journal of the Academy of Marketing Science
• Journal of Retailing
• Journal of Business Research
• Decision Support Systems
• Journal of Advertising
• Marketing Education Review
• International Journal of Research in Marketing
• Marketing Letters
• Journal of Marketing Analytics
• Journal of Marketing Theory and Practice
• Quality Management Journal

Links

• MS Marketing Program

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