Profile
Anastasia Thyroff, Associate Professor of Marketing at Clemson University, received her MMR from the University of Georgia and Ph.D. from the University of Arkansas. Professor Thyroff's research is at the intersection of markets and society. Specifically, she analyzes consumers, culture, institutions, values, and the markets they interact in. Research contexts of particular interest include technology, sustainability, experience, and well-being. Dr. Thyroff's research has appeared in many top business outlets, including the Journal of Business Research, Academy of Marketing Science Review, Journal of Interactive Marketing, and Marketing Theory. Some of her awards include Clemson University's Bradley Award for Mentoring (2019), College of Business Dean's Award for Student Engagement (2017), DSP Top Faculty Member (2016, 2015), The SMA Best Paper in Conference Award (2013), The SMA Solomon Best Paper in Buyer Behavior Track (2012), Outstanding Graduate Student Teaching Award (2012), and The Journal of Consumer Affairs Best Article Award (2011). In her spare time, she enjoys riding bikes and listening to live music with her son, August, and partner, Robbie.