Profile
Lisa Beeler is a professor, researcher, and consultant that explores how firms and managers can drive sales performance, especially within business-to-business industries. Her research, which often focuses on the critical seller-buyer dyad, has been published in numerous elite marketing journals, shared at both academic and practitioner conferences, and has served as the foundation for sales training she conducts across the nation. All of her experience informs the application-based learning approach she uses in her classroom to prepare students to be great salespeople, valuable co-workers, and good citizens.
