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Dr. Lori Trudell is an Assistant Professor of Entrepreneurship in the Department of Management in the Wilbur O. and Ann Power's College of Business at Clemson University. She received her PhD in Management from Texas Tech University. She is originally from Georgia and grew up on a South Georgia farm. Growing up on her family's farm taught her to value hard work, integrity, and the value of being a self-starter. She enjoys researching new ventures and start-ups and the many dilemmas they face. Her research specifically focuses on entrepreneurial ecosystems, how ventures strategize in the face of crises, and the processes through which ventures survive and thrive. She teaches undergraduate students Family Business Entrepreneurship and Entrepreneurial Foundations, where her main goal is to help students across the board learn to think more entrepreneurially. She is active in the Clemson community, and is involved with the annual Powers Pitch Competition. In her free time, she enjoys being involved and volunteering in the Upstate Entrepreneurial Ecosystem, being outside and watching football in the fall.

Research Publications

• Trudell, L.T., Waldron, T.L., & Wetherbe, J. (In press). Beyond the positivist approach: A comparison of multiple and single case design. In Brigham, K.H. & Payne, G.T. (Eds.). The Field Guide to Family Business Research.
• Waldron, T. L., McMullen, J. S., Petrenko, O., Trudell, L. T., & Aronson, O. (2022). Entrepreneur-investor rivalry over new venture control: The battle for Balcones Distilling. Journal of Business Venturing, 37(4).
• Payne, G. T., Trudell, L. T., Moore, C. B., Petrenko, O. V., & Hayes, N. T. (2022). Ambiguous Signals and Information Asymmetry in the Initial Public Offering Process: Examining Ownership Concentration, Process Time, and Underpricing. Group & Organization Management.
• Irani-Williams, F., Tribble, L.L., Campbell, C., Rutner, P., McKnight, D.H., & Hardgrave, B.C. (2021). Just let me do my job! Exploring the impact of micromanagement on IT professionals. Data Base for Advances in Information Systems, 52(3).
• Zachary, M.A., Connelly, B.L., Payne, G.T., & Tribble, L.L. (2021). Virtue Rhetoric in Investor Communications: Setting Up for a Letdown? Journal of Management.
• Gardner, W.L., Karam, E.P., Tribble, L.L., & Cogliser, C.C. (2019). The Missing Link? The implications of relational attributions for Leader-Member exchange. Journal of Organizational Behavior, 40, 554–569.
• Karam, L., Gardner, W.L., Gullifor, D., Tribble, L.L., & Li, M. (2017). Authentic leadership and high-performance human resource practices: Implications for work engagement. In Buckley, M.R., Wheeler, A.R., & Halbesleben, J.R.B. (Eds.). Research in Personnel and Human Resources Management, (Volume 35), 103-153.
• Gullifor, D.P., Tribble, L.L., & Cogliser, C.C. (2017). Some of my Best Friends at Work Are Millennials: Leader-Member Exchange in the Face of Evolving Generational Diversity in the Workplace. In Scandura, T.A. & Mourino, E. (Eds.). Leading Diversity in the 21st Century, 221-242.

Links

• "Hypocrisy penalty: Investors especially hate companies that say they’re good then behave badly – unless the money is good"
• "A Clemson study shows little tolerance for companies betraying their virtue – unless the money's good"
• "How a Distillery Founder and His Investor Went Off the Rails"
• "For New Research Insights, Study One Family in Depth"

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