Profile Information

Profile

Ph.D., Business Administration/Marketing, Oklahoma State University
MBA, Oklahoma State University
B.S., Marketing, Oklahoma State University

Gregory Pickett is senior associate dean of the College of Business at Clemson University. In this role, he oversees all business functions for the college including marketing and PR activities, business affairs, and human resources functions. Pickett also serves as Director for Clemson's MBA Program and its operations at Greenville ONE. The MBA program's recent expansion has included new concentrations in business analytics and entrepreneurship and innovation. These programs are delivered on seven residency weekends a year and online.

Prior to his associate dean roles, Pickett was a professor and chair of the University's Department of Marketing from 2001-2011. As chair, he developed a variety of innovative programs including the iLead initiative which led Clemson students to recognize the Marketing program three times as 'best major on campus.' Pickett helped develop several challenging undergraduate research experiences funded by external sources that linked communities, nonprofit organizations and businesses to faculty and student talent. He also established the college's first academic sport program.

Pickett's research has been widely published in numerous marketing/business journals, including Journal of Business Research, Journal of Services Research, Journal of Services Marketing, Services Industry Journal, Journal of Marketing Education, Journal of Advertising, European Journal of Marketing, Journal of Personal Selling and Sales Management, Sport Marketing Quarterly and Journal of Public Policy and Marketing. He has won several recognitions for his research including a 'Citation of Excellence' in the European Journal of Marketing, 'Best Paper of the Year' in the Journal of Personal Selling and Sales Management and a 'Special Recognition for Distinguished Career Contributions' for scientific understanding of sport business awarded by the American Marketing Association Sports Marketing Special Interest Group. His current research efforts are focused on services and sport marketing issues.

Research Publications

• Grove, Stephen J., Gregory M. Pickett, Scott A. Jones and Michael J. Dorsch (2012), "Spectator Rage as the Dark Side of Engaging Sport Fans: Implications for Services Marketers," Journal of Service Research, February 3.
• Hopkins, Christopher, Scott Jones, Gregory Pickett, and Mary Anne Raymond (2010), "The Influence of Brand Levels and Associations on Purchase Intent," Journal of General Management, Autumn.
• "Spectator Rage: An Overview," Co-authored with Scott Jones and Gregory M. Pickett, in Consumer Behavior Knowledge for Effective Sports and Event Marketing, L. R. Kahle, A. Close (eds.), New York, NY Routledge Taylor and Francis Group (2011), pp. 87-97.

Links

• Spectator Rage as the Dark Side of Engaging Sports Fans: Implications for Service Marketers in the Feb. 3 edition of the Journal of Service Research.