Profile Information

Profile

Dr. Zhihong Ke is an Assistant Professor in the Management Department at Clemson University's College of Business. She holds a Ph.D. in Information and Decision Sciences from University of Minnesota. Her general research interests lie at the intersection between economic, social, and technical aspects of Information Technology with an aim at analyzing mechanisms and designing digital interventions to increase welfare of stakeholders. Her current research focuses on User-Generated Content (UGC), Social Influence, Social Media, Gamification, and Healthcare with multi-method research designs (e.g., randomized experiments, survey, econometrics analysis, social network analysis, panel data models, data mining, and machine learning) to triangulate research questions.

Research Publications

• Ke, Zhihong, Liu, De, and Brass, Daniel J. (Forthcoming) "Magnify Cascades of eWOM on Social Networks: The Roles of User, Product, and Relationship Characteristics." Production and Operations Management
• Babar, Yash, Curley, Shawn, Ke, Zhihong, Liu, De, and Sheffler, Zach. (2023) “The Effects of Digitally Delivered Nudges in a Corporate Wellness Program.” Journal of the Association for Information Systems (Authors are listed alphabetically)
• Ke, Zhihong, Liu, De, and Brass, Daniel J. (2020) "Do Online Friends Bring Out the Best in Us? The Effect of Friend Contributions on Online Review Provision." Information Systems Research, 31(4), 1322-1336.
• Ke, Zhihong, Liu, De, Gupta, Alok, and Brass, Daniel J. (2020) "Assimilate or Differentiate? Experimental Evidence on Where Users Choose to Contribute in User-Generated Content." Decision Sciences, 51 (5), 1265-1287.
• Chen, L., Holsapple, CW., Hsiao, SH., Ke, Z., Oh, JY., Yang, Z. (2017). "Knowledge Dissemination Channels: Analytics of Stature Evaluation." Journal of the Association for Information Science and Technology, 68 (4), 911-930 (Authors are listed alphabetically)
• Ke, Zhihong, Liu, De, Adomavicius, Gediminas, and Gupta, Alok. "Going Beyond Helpfulness Votes: Towards a Systematic and Practical Approach for Assessing Quality of Online Reviews."
• Ke, Zhihong, Rui, Huaxia, Gupta, Alok, and Liu, De. "Catch Me if You Can: Thwarting Strategic Rating Manipulation of Online Reviews."
• "Bridge or Barrier? Unraveling the Impact of Physical Clinic Closures on Telemedicine Visits."