Colors | Clemson University

Clemson orange is one of our
most recognizable brand assets.

Main Brand Colors

A connected brand palette not only strengthens the way we tell the Clemson story; its iconic and enduring appeal communicates the value we place on hard work, our history and the optimistic lens through which we view our impact on the world. Additionally, correct use of the brand palette ensures accessibility and legibility on the web.

Clemson Orange

CMYK 0 74 88 0
RGB 245 102 0
Merchandise/Apparel PANTONE 165 C
WEB #F56600
CSS Background Class: cu-bg-or400
CSS Text Color Class: cu-text-or400

Goal Line

CMYK 0 0 0 0
RGB 255 255 255
PANTONE White
WEB #FFFFFF
CSS Background Class: cu-bg-wg100
CSS Text Color Class: cu-text-wg100

Regalia

CMYK 81 100 0 5
RGB 82 45 128
PANTONE 268 C
WEB #522D80
CSS Background Class: cu-bg-pur400
CSS Text Color Class: cu-text-pur400

College Avenue

CMYK 0 0 0 90
RGB 51 51 51
PANTONE Black C 90%
WEB #333333
CSS Background Class: cu-bg-cg600
CSS Text Color Class: cu-text-cg600

Diploma

CMYK 88 96 40 43
RGB 46 26 71
PANTONE 2695 C
WEB #2E1A47
CSS Background Class: cu-bg-pur600
CSS Text Color Class: cu-text-pur600

Secondary

Parchment

CMYK 5 13 32 0
RGB 239 219 178
PANTONE 7506 C
WEB #EFDBB2
CSS Background Class: cu-bg-neu600
CSS Text Color Class: cu-text-neu600

Campus Brick

CMYK 19 83 100 10
RGB 185 71 0
PANTONE 1525 C
WEB #B94700
CSS Background Class: cu-bg-or600
CSS Text Color Class: cu-text-or600

Bowman Field

CMYK 64 42 100 31
RGB 84 98 35
PANTONE 371 C
WEB #546223
CSS Background Class: cu-bg-gr600
CSS Text Color Class: cu-text-gr600

Blue Ridge

CMYK 100 52 1 0
RGB 0 94 184
PANTONE 300 C
WEB #005EB8
CSS Background Class: cu-bg-blu400
CSS Text Color Class: cu-text-blu400

State Flag

CMYK 99 79 33 24
RGB 0 32 91
PANTONE 281 C
WEB #00205B
CSS Background Class: cu-bg-blu600
CSS Text Color Class: cu-text-blu600

Stadium

CMYK 22 20 20 3
RGB 203 196 188
PANTONE Warm Gray 2 C
WEB #CBC4BC
CSS Background Class: cu-bg-wg500
CSS Text Color Class: cu-text-wg500

Howard's Rock

CMYK 42 37 38 18
RGB 140 130 121
PANTONE Warm Gray 8 C
WEB #8C8279
CSS Background Class: cu-bg-wg600
CSS Text Color Class: cu-text-wg600

Reflection

CMYK 24 17 14 2
RGB 200 201 199
PANTONE Cool Gray 3 C
WEB #C8C9C7
CSS Background Class: cu-bg-cg300
CSS Text Color Class: cu-text-cg300

Innovation

CMYK 47 33 29 14
RGB 136 139 141
PANTONE Cool Gray 8 C
WEB #888B8D
CSS Background Class: cu-bg-cg400
CSS Text Color Class: cu-text-cg400

Bengal Stripe

CMYK 0 0 0 100
RGB 16 16 16
PANTONE Black
WEB #000000
CSS Background Class: cu-bg-cg700
CSS Text Color Class: cu-text-cg700

Expanded Web Palette and class codes

Lighter tints of the color palette can be used on the web. For example, a lighter tint of orange may be desired as a background color. In that case, the background color has been defined in CSS with the following classes.

Orange Palette

or50

or100

or300

or400

or500

or600

or700

Purple Palette

pur50

pur100

pur300

pur400

pur500

pur600

pur700

Blue Palette

blu100

blu300

blu400

blu500

blu600

blu700

Green Palette

gr100

gr300

gr400

gr500

gr600

gr700

WG Palette

wg100

wg200

wg300

wg400

wg500

wg600

wg700

CG Palette

cg100

cg200

cg300

cg400

cg500

cg600

cg700

Neutral Palette

neu400

neu500

neu600

neu700

transparency backgrounds

Orange-600 color swatch used for example

or600-10

or600-20

or600-30

or600-40

or600-50

or600-60

or600-70

or600-75

or600-80

or600-90

or600-95

or600

Accessible use of color with examples

Following Web Content Accessibility Guidelines (WCAG), there must be sufficient contrast between foreground colors (text and graphics) and background colors to accommodate low vision and colorblind users on the Clemson website. All Clemson websites should meet WCAG AA color contrast standards of a minimum 3:1 color contrast ratio for text that is at least 24px and normal weight or 19px and bold and 4.5:1 color contrast ratio for text 19px normal weight and lower.

This text has enough contrast.

This text does not have enough contrast.

Contrast Grid

Test Clemson specific foreground and background color combos for compliance with WCAG 2.0 minimum contrast.

Check out the full Clemson Colors Contrast Grid on the EightShapes site to change tile size and view AAA, AA and AA18 compliance.

Background Text	#F56600	#FFFFFF	#522D80	#333333	#2E1A47	#EFDBB2	#000000	#B94700	#546223	#005EB8	#00205B	#CBC4BC	#8C8279	#C8C9C7	#888B8D
Clemson Orange #F56600		Text AA18 3.1	Text AA18 3.3	Text AA18 4	Text AA 5	Text DNP 2.2	Text AA 6.7	Text DNP 1.7	Text DNP 2.1	Text DNP 2	Text AA 5	Text DNP 1.7	Text DNP 1.2	Text DNP 1.8	Text DNP 1.1
White #FFFFFF	Text AA18 3.1		Text AAA 10	Text AAA 12.6	Text AAA 15.5	Text DNP 1.3	Text AAA 21	Text AA 5.3	Text AA 6.6	Text AA 6.3	Text AAA 15.4	Text DNP 1.7	Text AA18 3.7	Text DNP 1.6	Text AA18 3.4
Regalia #522D80	Text AA18 3.3	Text AAA 10		Text DNP 1.2	Text DNP 1.5	Text AAA 7.5	Text DNP 2	Text DNP 1.9	Text DNP 1.5	Text DNP 1.6	Text DNP 1.5	Text AA 5.9	Text DNP 2.7	Text AA 6.1	Text DNP 2.9
College Avenue #333333	Text AA18 4	Text AAA 12.6	Text DNP 1.2		Text DNP 1.2	Text AAA 9.2	Text DNP 1.6	Text DNP 2.3	Text DNP 1.8	Text DNP 1.9	Text DNP 1.2	Text AAA 7.3	Text AA18 3.3	Text AAA 7.6	Text AA18 3.6
Diploma #2E1A47	Text AA 5	Text AAA 15.5	Text DNP 1.5	Text DNP 1.2		Text AAA 11.4	Text DNP 1.3	Text DNP 2.9	Text DNP 2.3	Text DNP 2.4	Text DNP 1	Text AAA 8.9	Text AA18 4.1	Text AAA 9.3	Text AA 4.5
Parchment #EFDBB2	Text DNP 2.2	Text DNP 1.3	Text AAA 7.5	Text AAA 9.2	Text AAA 11.4		Text AAA 15.4	Text AA18 3.9	Text AA 4.9	Text AA 4.6	Text AAA 11.3	Text DNP 1.2	Text DNP 2.7	Text DNP 1.2	Text DNP 2.5
Bengal Stripe #000000	Text AA 6.7	Text AAA 21	Text DNP 2	Text DNP 1.6	Text DNP 1.3	Text AAA 15.4		Text AA18 3.9	Text AA18 3.1	Text AA18 3.2	Text DNP 1.3	Text AAA 12.1	Text AA 5.5	Text AAA 12.6	Text AA 6.1
Campus Brick #B94700	Text DNP 1.7	Text AA 5.3	Text DNP 1.9	Text DNP 2.3	Text DNP 2.9	Text AA18 3.9	Text AA18 3.9		Text DNP 1.2	Text DNP 1.2	Text DNP 2.9	Text AA18 3	Text DNP 1.4	Text AA18 3.1	Text DNP 1.5
Bowman Field #546223	Text DNP 2.1	Text AA 6.6	Text DNP 1.5	Text DNP 1.8	Text DNP 2.3	Text AA 4.9	Text AA18 3.1	Text DNP 1.2		Text DNP 1	Text DNP 2.3	Text AA18 3.8	Text DNP 1.7	Text AA18 4	Text DNP 1.9
Blue Ridge #005EB8	Text DNP 2	Text AA 6.3	Text DNP 1.6	Text DNP 1.9	Text DNP 2.4	Text AA 4.6	Text AA18 3.2	Text DNP 1.2	Text DNP 1		Text DNP 2.4	Text AA18 3.6	Text DNP 1.7	Text AA18 3.8	Text DNP 1.8
State Flag #00205B	Text AA 5	Text AAA 15.4	Text DNP 1.5	Text DNP 1.2	Text DNP 1	Text AAA 11.3	Text DNP 1.3	Text DNP 2.9	Text DNP 2.3	Text DNP 2.4		Text AAA 8.9	Text AA18 4.1	Text AAA 9.3	Text AA 4.5
Stadium #CBC4BC	Text DNP 1.7	Text DNP 1.7	Text AA 5.9	Text AAA 7.3	Text AAA 8.9	Text DNP 1.2	Text AAA 12.1	Text AA18 3	Text AA18 3.8	Text AA18 3.6	Text AAA 8.9		Text DNP 2.1	Text DNP 1	Text DNP 1.9
Howards Rock #8C8279	Text DNP 1.2	Text AA18 3.7	Text DNP 2.7	Text AA18 3.3	Text AA18 4.1	Text DNP 2.7	Text AA 5.5	Text DNP 1.4	Text DNP 1.7	Text DNP 1.7	Text AA18 4.1	Text DNP 2.1		Text DNP 2.2	Text DNP 1.1
Reflection #C8C9C7	Text DNP 1.8	Text DNP 1.6	Text AA 6.1	Text AAA 7.6	Text AAA 9.3	Text DNP 1.2	Text AAA 12.6	Text AA18 3.1	Text AA18 4	Text AA18 3.8	Text AAA 9.3	Text DNP 1	Text DNP 2.2		Text DNP 2
Innovation #888B8D	Text DNP 1.1	Text AA18 3.4	Text DNP 2.9	Text AA18 3.6	Text AA 4.5	Text DNP 2.5	Text AA 6.1	Text DNP 1.5	Text DNP 1.9	Text DNP 1.8	Text AA 4.5	Text DNP 1.9	Text DNP 1.1	Text DNP 2
AAA Pass, AAA (7+) AA Pass, AA (4.5+) AA18 Pass, Large Text Only (3+) DNP Does Not Pass About WCAG 2.0 contrast

Colleges

Academic Resources

Outside the Classroom

Applying to Clemson

Academic Opportunities

Financial Aid

Join Your Clemson Family

Services On Campus

Get Involved

Research Opportunities

Public Service and Agriculture

Innovation and Economic Development

For Tigers

Campus Resources

Campus Leadership

Colleges

Academic Resources

Outside the Classroom

Applying to Clemson

Academic Opportunities

Financial Aid

Join Your Clemson Family

Services On Campus

Get Involved

Research Opportunities

Public Service and Agriculture

Innovation and Economic Development

For Tigers

Campus Resources

Campus Leadership

Main Brand Colors

Secondary

Colleges

Academic Resources

Outside the Classroom

Applying to Clemson

Academic Opportunities

Financial Aid

Join Your Clemson Family

Services On Campus

Get Involved

Research Opportunities

Public Service and Agriculture

Innovation and Economic Development

For Tigers

Campus Resources

Campus Leadership

Colleges

Academic Resources

Outside the Classroom

Applying to Clemson

Academic Opportunities

Financial Aid

Join Your Clemson Family

Services On Campus

Get Involved

Research Opportunities

Public Service and Agriculture

Innovation and Economic Development

For Tigers

Campus Resources

Campus Leadership

Web Style GuideColors

Clemson orange is one of our most recognizable brand assets.

Main Brand Colors

Secondary

Expanded Web Palette and class codes

Orange Palette

Purple Palette

Blue Palette

Green Palette

WG Palette

CG Palette

Neutral Palette

transparency backgrounds

Accessible use of color with examples

Contrast Grid

Web Style Guide
Colors

Clemson orange is one of our
most recognizable brand assets.