Welcome to the Department of Marketing
The Department of Marketing prepares marketing students for successful careers in the field of marketing, defined by the American Marketing Association as "the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large." Through a relevant and engaging curriculum, students will also learn to be self-directed leaders, team members and good global and societal citizens prepared to leave a positive, lasting impact on the world.
The marketing department does this through its core marketing curriculum, which builds foundational knowledge of marketing, consumers, metrics, selling, research and strategy. Emphasis areas allow for the beginning of specialization in research and insights, advertising and media, sales, experiential marketing and general marketing. Marketing students will also pursue minor or cluster courses in closely related subjects to help further their unique positioning within marketing.
You can now view the latest edition of the Department of Marketing Newsletter. In our newsletter, you can learn more about alumni, student engagement, faculty achievements and more! Read the Spring 2024 issue or view past newsletters.
Marketing News
In the News
Alyssa Neff, a marketing major and Thomas F. Chapman Leadership Scholar, was invited to share the results from two studies connected to her Honor’s Thesis at the Society of Marketing Advances (SMA) Conference. SMA is an international marketing organization with members from around the world. Neff is working with Mike Giebelhausen, associate professor of marketing, preparing the results for a special issue on AI in marketing education for the Marketing Education Review. The key finding was that, compared to crowdsourced platform workers (e.g., MTurk), marketing students report higher levels of fear towards AI-enabled marketing. This is counter-intuitive (and concerning) because these AI-tactic are poised to become important tools for Marketers in the near future. Her analysis identified two primary themes: Fear of misuse by others and student's fears that AI would devalue the skills they had acquired. This highlights the need for marketing educators to develop novel approaches to reducing fear of AI among marketing students.
