Bachelor of Science in Marketing
The Bachelor of Science degree program in marketing helps students to develop an understanding of various aspects of marketing. The curriculum prepares students for professional marketing careers in industry, government or the nonprofit sector. Students are also well prepared for entrance into graduate studies in marketing, business administration, law or other programs. For students who want a general perspective of marketing, the curriculum provides a broad range of subjects with the flexibility to tailor courses by choosing areas that enhance career preparation in various areas of marketing. Subjects include promotional strategy, professional selling, sales management, public and nonprofit marketing, entrepreneurship, marketing research, product management, marketing management and international marketing. The marketing curriculum, whether approached from a general or specialized perspective, provides the conceptual, quantitative and analytical skills necessary to function in a dynamic business environment.
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Career Engagement Resources
The Office of Career and Global Engagement in the Wilbur O. and Ann Powers College of Business offers several resources for students and employers to connect.
- Business JobLink is your connection to job postings for internships and jobs exclusively for business students.
- Employers-in-Residence are available on-site to help guide students with questions about the job search, resumes, interviews and more. For more information, visit the Career Suite (123 Powers Hall) daily from 10:00 a.m. - 1:00 p.m.
- Drop-in one-on-one career counseling will be available each Thursday from 1:30-3:45 p.m. Center for Career and Professional Development representatives will be in the Career Suite (123 Powers Hall). Students can drop by the Career Suite or schedule an appointment at the Center for Career and Professional Development.
- The Business Network is an online platform for students to ask quick questions to alumni and friends of Clemson and sign up for 1:1 mentoring and Peer-to-Peer Mentoring.
- Networking events and workshops scheduled throughout the semester provide opportunities to practice your networking skills and build relationships with employers that may lead to internships or jobs. Check the events calendar for more information.
- Be sure to read the weekly Office of Career and Global Engagement newsletter for upcoming events and details. Business students are automatically enrolled to receive this newsletter.
- Career and Professional resources are available 24/7 for students to access.
- The Michelin Career Center in the Center for Career and Professional Development offers additional career resources and 1:1 career advising appointments.
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Internships
Internships are a great opportunity to gain knowledge of the field. Internship opportunities are posted through the Office of Career Engagement on Business JobLink.
Marketing majors can complete fall, spring, or summer internships for credit by signing up for MKT 4990 (fall and spring - one credit hour) or MKT 3990 (summer - three credit hours). Students apply to the course coordinator for preapproval of their internship, complete assignments based on the enrolled course requirements, and submit an employer evaluation.
For more information, contact Amanda Cooper Fine.
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Marketing Curriculum and Advising Resources
Marketing curriculum details can be accessed through the Undergraduate Catalog for your catalog year, Degree Works and/or marketing curriculum worksheets.
An academic marketing advisor can help you understand the marketing curriculum requirements and prerequisites to enable you to select and plan your courses each semester. Your advisor can also help you navigate academic rules and regulations and plan for other academic opportunities like study abroad, minors and certificates. Find contact information for marketing advisors and other advising resources.
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Maymester in New York City
The "Gateways to World Markets" course provides students with recognition and appreciation of the role marketing plays in effective management of today's organizations. Emphasis is placed on active learning through presentations by, and interaction with, industry professionals in New York City (NYC). Students examine components comprising the marketing function in these organizations. More importantly, students improve their understanding of how changing environmental forces affect business/marketing decisions as well as how marketing decisions are impacted by and/or impact other functional areas within the organization. Students also look for marketing insights gathered from the multitude of marketing activities (such as the spectaculars in Time Square to fashion marketing, to activities on the streets or small establishments that also try to vie for the consumer's mindshare) while in New York City.
The Gateways class has resulted in internships and/or full-time jobs with companies such as Ogilvy & Mather, JetBlue, American Express, Sports Illustrated, MXM, and Ralph Lauren. Other examples of organizations visited include Google, PepsiCo, Macy's, the New York Yankees, IBM, the Broadway League, Chobani, and L'Oreal.
For more information, contact James Gaubert or Mary Anne Raymond, Ph.D.
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Student Organizations
Find more information about student organizations and student advisory boards within the Wilbur O. and Ann powers College of Business, including the Clemson University Marketing Association. More opportunities and organizations can also be found on TigerQuest.com.
