Profile
Yuanyuan (Gina) Cui is a Postdoctoral Research Fellow at the Media Forensics Hub, whose research focuses on the intersection of misinformation and consumer behavior, bringing a unique marketing perspective to the study of misinformation dissemination and engagement. Prior to joining Clemson University, she earned her Ph.D. in Marketing (2023) from Auckland University of Technology, New Zealand. Her research primarily employs experimental methods to explore the causal mechanisms of human decision-making and psychology in the context of misinformation. She has published in journals including the Journal of Business Ethics, Journal of Business Research, International Journal of Research in Marketing, European Journal of Marketing, and Tourism Management, among others. Her contributions to the field extend beyond her own research; she has served as a Guest Editor and member of Editorial Review Boards for multiple peer-reviewed journals. At the Media Forensics Hub, she applies her interdisciplinary background to develop innovative strategies for combating misinformation and promoting media literacy in our increasingly complex information landscape.
