Social Media

When posting to social media, provide accessible communication by following these practices.

• Add alternative text to images.
  • If posting an image of text, provide alternative text for the image that includes the image’s text.
  • If posting a complex image – including images that contain lengthy text – provide a brief description of the image in the image’s alternative text. Provide a full, equivalent description of the image in the post’s actual text.
• Provide captions for multimedia. Review automatic captioning for accuracy.
• Use strong color contrast. Avoid relying on color alone to convey meaning.
• Do not post flashing content. Rapidly flashing content can cause seizures.
• Capitalize each word in a hashtag, e.g., #ClemsonUniversity.

Additionally, be wary of emojis, emoticons and ASCII art. This content is read aloud by screen readers and, when overused, can result in verbose or nonsensical output. The 👏 emoji, for example, is read as "clapping hands." Each character in a shrug emoticon, ¯\_(ツ)_/¯, may be announced individually: "macron, backslash, line, left paren," etc. With this in mind:

• If you are going to include an emoji, use it at the end of the post.
• Do not use an emoji as a bullet point.
• Include a space or punctuation between text and emojis.