Logo
Level Five
These product brands have significant recognition or equity in the marketplace beyond that of Clemson University, may compete with off-campus/external commercial entities in the marketplace and may be multi-institutional.
MarketPlace Subbrand
All logos/marks at this level must be approved in advance and final design must be approved by the Division of Marketing and Communications. Request a level 4 or 5 mark.
Academic and Nonacademic Subbrand Guidelines
- Preferably, these marks incorporate brand fonts, Clemson Orange* and a wordmark or Tiger Paw. If not, the words “Clemson University” are required. If an agreement with other institutions prevents that, the words “Clemson University” need to be used as part of the mark’s design when appearing in University promotional, communications or event materials.
- Any acronym must have the descriptive name designed as a lockup of the acronym in the logo design. In the case of T-shirt design use, a separation of the lockup of the acronym and the descriptive text would be allowed, but both should appear on the shirt.
* Clemson Orange – see color palette guidelines