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Brand Standards

Identity

Differentiators

Our multifaceted character makes us different. We are focused and connected; humble, pragmatic and proud; innovative and nostalgic, in the best sense.

The statue of the senior cadet walking from Military Heritage Plaza onto Bowman Field stands in front of a brick wall and green foliage.

Identity

Differentiators

Our multifaceted character makes us different. We are focused and connected; humble, pragmatic and proud; innovative and nostalgic, in the best sense.

What Makes Us Different?

Understanding who we are often starts with understanding where we are. That's why our brand has been built on a solid foundation of our inherent values, beliefs and differentiators. These allow us to share authentic information about who we are and what we are so that we can help audiences better understand our unique position in the marketplace.

An infographic depicts the layers of Clemson's differentiators, showing that the brand lives in work that matters and is founded upon service and research.

Where our brand lives: 

Work that matters is what Clemson is doing

What sets us apart:

Being focused, determined, honest, humble, pragmatic, proud, innovative, connected, nostalgic

Who we are:

A welcoming campus of spirited fans, engaged faculty, driven students, devoted alumni, competitive academics

What we are:

An impact-driven, land-grant institution, economic driver, resource oriented with high research standards