Typography
Extended Type Palette
The extended type palette provides a wider selection of typefaces to be used sparingly for stylistic applications.
Clemson’s brand is rooted in three core typefaces that capture the essence of Clemson. These three font families should be used in most applications, but we also know there is sometimes a need for more stylistic typographic choices. The extended type palette is designed to provide additional flexibility in certain design applications.
Body Text
The legibility and consistency of our body text and its ability to pair with our primary and alternate fonts denote these font families:
Hoefler Text
Largely designed to optimize long-form copy to make legible and comfortable for the reader, Hoefler Text identifies as an industry standard serif for body text, and its form identifies as a classic Roman serif face for use in long-form print and on the web.
Goudy Old Style
The “legacy” font of Clemson, Goudy has been used for many years and is most associated with the brand because of its role in the logo. Should be used exclusively for high-level institutional communications and presidential use.
Display Type
These fonts should be used contextually, either for stylistic or formal decorative purposes, and should not be used in branding applications. These fonts might be considered as accents for emphasis or for embellishment purposes, and they are free and available through Clemson’s Adobe Fonts Creative Cloud license.
Mango Grotesque
For Exclusive Use by Clemson Athletics
