Academic and Nonacademic Marks

Primary College/Division Wordmark Guidelines

• The primary College/Division wordmark is a lockup of the Tiger Paw with the College/Division name.
• The Tiger Paw should tilt to one o’clock and be positioned to the left of the College/Division name. Reproduce in either Goal Line White or Clemson Orange*. The Registration ® mark must always be used.
• The name of the College/Division should be typeset in Trade Gothic Next LT Bold Compressed, all capital letters. Reproduce in Clemson Orange, Goal Line White or Diploma.
• The overall height of the College/Division name cannot be greater than the height of the Tiger Paw and should be proportional to the Paw. In the primary college wordmark, the name of the college should be no more than two lines.
• * Clemson Orange – see color palette guidelines

Alternative College/Division Wordmark Guidelines

• The Alternative College/Division wordmark is a lockup of the Tiger Paw with the College/Division name and also includes “College of”/“Division of.”
• The words “College of/“Division of” should be typeset in Tiempos Text Medium Italic, upper and lowercase.
• The Tiger Paw should tilt to one o’clock and be positioned to the left of the College/Division name. Reproduce in either Goal Line White or Clemson Orange*. The Registration ® mark must always be used.
• The College/Division name should be typeset in Trade Gothic Next LT Bold Compressed, all capital letters. Reproduce in Clemson Orange, Goal Line White or Diploma.
• The overall height of all lines should be visually equivalent to and centered to the height of the Tiger Paw. The combined height of all lines cannot be greater than the height of the Tiger Paw and should be proportional to the Paw.
• Type size should be scaled down depending on the length of the college name and flowed to two lines in instances where the type would otherwise be visually superior to the Tiger Paw.

Primary School/Department Wordmark Guidelines

• The Tiger Paw should tilt to one o’clock and be positioned to the left of the unit name. Reproduce in either Goal Line White or Clemson Orange*. The Registration ® mark must always be used.
• The name of the unit should be typeset in Trade Gothic Next LT Bold Compressed, all capital letters. Reproduce in Clemson Orange, Goal Line White or Diploma.
• Schools and departments, offices and other subunits must use a designation like “School of,” “Office of,” etc. before their name in the Tiempos Text Medium Italic, uppercase and lowercase.
• Named schools or departments should have the name set in Tiempos Text Bold Italic and the designation in Tiempos Text Medium Italic, uppercase and lowercase (e.g., John H. Smith School of...”).
• The overall height of the unit name is defined by the height of the Tiger Paw/Academic Seal. The unit wordmark name should be no more than two lines.
• Type should be reproduced in either Diploma, Clemson Orange or Goal Line White.
• * Clemson Orange – see color palette guidelines

Alternative School/Department Wordmark Guidelines

• If a school or department chooses, there can be an alternate logo version that includes a line with Clemson University, the college name that the unit falls within or a major or degree program that falls within that unit.
• This line should be set in Tiempos Text Bold Italic, upper and lowercase beneath the school or department name.