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Brand Standards

Application

Email Signatures

Every communication from Clemson should reflect the Clemson brand — even the simplest email. Using these guidelines will ensure our brand is consistently conveyed.

A man in a business suit signs a large book.

Application

Email Signatures

Every communication from Clemson should reflect the Clemson brand — even the simplest email. Using these guidelines will ensure our brand is consistently conveyed.

Best Practices

Example of a correctly formatted email

  • Email signatures should not be longer than 12 lines.

  • If using a logo:

    • Ensure that it is compressed to a small file size so that it does not increase the size of outgoing emails.

    • Add alt text to the image; instructions can be found on this Microsoft Community help page.

  • Refrain from the use of quotes or epigrams for professional communications. While these may reflect your personal views, they may not reflect the official position of the University and may be misinterpreted by recipients as being "official" Clemson communication.

Technical

  • Name should be set in Helvetica/Arial Bold 14 pt, #F36721.

  • Title should be set in Helvetica/Arial Bold 10 pt, #2E1A47.

  • Remaining text should be set in Helvetica/Arial Regular, 10 pt, #333333.

  • Place a single line space between "Clemson University" and the address/contact info. If using the logo, place two line spaces between it and the contact info above.

Examples

Copy and Paste the contents of the grey bordered box into your email client and follow styling instructions above. Some styling such as colors and fonts may not copy over into certain email clients, and may require manual styling in the email client's signature editor. 

Helvetica

First-Name Last-Name  
Title
Department name
Clemson University

Address Line 1
Address Line 2
XXX.XXX.XXXX
URL or Social Media 

Clemson Wordmark

Arial

First-Name Last-Name  
Title
Department name
Clemson University

Address Line 1
Address Line 2
XXX.XXX.XXXX
URL or Social Media 

Clemson Wordmark

Correct

  • Follows approved fonts, colors and sizing
  • Uses adequate spacing between elements and logo
Thomas G. Clemson Associate Vice President College of Institutional Founders Clemson University
520 Fort Hill St, Clemson, SC 29634 000.000.0000 Clemson.edu
Clemson University wordmark.

Incorrect

  • Unapproved fonts
  • Lack of spacing between sections.
  • Inaccessible color contrast
    • Use of a quote
    • Signature longer than 12 lines
  • Oversized logo
Thomas G. Clemson Associate Vice President College of Institutional Founders Clemson University
520 Fort Hill St, Clemson, SC 29634 000.000.0000 Clemson.edu
“The path to success involves having the courage to confront life's failures, as it is through these challenges that people learn and grow, rather than by always thriving.”― Cathelyn Theophila Tan
Clemson University wordmark.