Application
Social Media
All of our efforts on social media begin with our audience. Across platforms, we flex the brand to communicate in the vernacular of differing audiences with one distinct Clemson voice.
Our Goal on Social
Our shared goal is to show audiences the impact they can have at Clemson University. Tell them the inspiring story: that by joining the Clemson Family, they will be empowered on their journey to make a difference the way only they can. University social content also allows our audiences to experience Clemson through the eyes of the larger Clemson Family.
Amplify stories that pinpoint critical moments in Tigers' journeys and illustrate how those moments turn learners into leaders who are ready to walk across the graduation stage.
Accessibility
Provide captions for multimedia and alternative text for images.
Visit the Digital Accessibility site for more information on related concepts.
The Why
Creatives, strategists, managers and interns who contribute to University social serve Clemson's strategic needs by recruiting and retaining the top students and faculty in the nation.
Clemson's social team collaborates with members across the institution to enhance the University's academic reputation while showcasing the best student experience in the nation. We create engaging content that grows University brand awareness, and we share the significance of our research by illustrating the impact it has on our state, region, country and world.
The Mindsets
Tigers are determined to make a difference in their unique roles and make the world a better place together. We know actions speak louder than words, and we constantly challenge ourselves to make our mark. It's an attitude we share and a truth that can't be denied once you join the Family.
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We want to shape the future of our world.
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Our mission is to do things that matter.
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We want to contribute to something bigger than ourselves.
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We create our own opportunities.
Brand Traits
WHAT WE DO:
Inspire. Motivate. Celebrate. Engage.
WHAT WE DON'T DO:
Act overly serious. Be condescending. Be overly political.
Tone of Voice
- Inquisitive: Ask questions, seek new knowledge and invite your audiences to wonder at new discoveries.
- Witty: Aim to be the perfect combination of funny and clever without being a know-it-all. Aim to make your audiences smile.
- Warm: Be gracious. Show fondness. Be endearing.
Want to discuss Clemson's social media policies and guidelines further? Contact social@clemson.edu.
Storytelling
Create Content
When creating a social post, take time to consider your audience. Use Clemson’s brand voice to stop their scroll with positive, informative content that draws them in. Develop a hook that considers their personal priorities in relation to the post and share stories, research, updates and announcements from a position of strength and compassion.
Truly care for your audience. Use opportunities to represent Clemson University through social media to improve their lives by sharing relevant, informative and engaging content.
Ensure that all social media posts published by Clemson University and its affiliates are free of grammatical errors, factual mistakes and degrading content.
Confirm Accuracy
Many faculty, staff and students develop stories in support of the University. To present a cohesive brand voice and quality of content, refer to the Clemson University Style Guide to confirm building names, capitalization rules and naming conventions before posting. Refer to the University Fact Guide for up-to-date statistics and rankings related to the University.
Social Exceptions from the Clemson University Style Guide
- Numbers under 10 can be included numerically rather than spelled out in social posts when necessary.
- The official name of an institution can be replaced with its social handle when necessary.
- The registered trademark symbol does not have to be included in social references to the Call Me Mister program when the program is tagged @CallMeMiSTER.
- The % sign is acceptable in text.