Restricted Use Marks

University Seal

The primary version of the seal is restricted by the following guidelines:

• The UNIVERSITY SEAL is restricted to the president, Board of Trustees and groups and uses created or designated by the Office of the President. Any other uses of the UNIVERSITY SEAL must be approved in advance by the Office of the President.
• The seal appears on certificates that (1) are signed by the president, (2) are signed by the chair of the Board of Trustees or (3) recognize a Universitywide award.
• Reproduced in two colors, Clemson Orange* and Regalia, or in a single color using either Clemson Orange*, Regalia, Goal Line White or Diploma.
• Any other color variations must be approved in advance by the Division of Marketing and Communications.
• Registration “®” mark must always be used and should appear in subscript on the lower right of the seal.

Ring Crest Guidelines

• The CLEMSON RING CREST is a registered mark and must include the “®” symbol as a component of the crest in the lower right corner, aligned with the bottom of the RING CREST and the right side of the C.
• Reproduction of the CLEMSON RING CREST must use original artwork provided by the Clemson Alumni Association. Hand-drawn and unauthorized reproductions or re-creations of the crest in whole or in part are prohibited. Electronically scanned crest images of poor quality or low resolution are prohibited. Do not add any effects such as bevels, drop shadows or outlines. Do not stretch or bend the crest or alter its proportions. Please make sure that the contrast between the crest and the background is sufficient for legibility. Crest reversals on tints are not recommended.
• If approved for use, the CLEMSON RING CREST can include the University’s founding year, 1889, or the last two digits of a graduate’s class year. The numbers are a unique design, included in the file from the CAA. The CLEMSON RING CREST can only be used as a one-color design selected from the official Clemson University brand color palette. Approved colors are Clemson Orange, Regalia, Howard’s Rock, Class Ring, Bengal Stripe and Goal Line. Any other color must be approved by the CAA. A simplified crest more suitable for embroidery or other small use is also available.
• For additional guideline details, contact Daniel Austin, director of marketing and brand development for the Clemson Alumni Association.
• For more information on licensing and a list of Clemson CLC-licensed vendors, visit the Marketing and Communications list of licensed vendors.
• *Clemson Orange – see color palette guidelines

The vault marks are a part of the College Vault program. Clemson University’s vault marks are a collection of legacy logos and/or wordmarks from the past that have been digitized and trademarked. These may not be used for commercial or noncommercial purposes without prior approval of the University’s Trademarks and Licensing Office.

College Vault, athletic and all “hot market” marks/logos, which are those created for the purpose of generating royalties, must be approved by the director of licensing and run through the Collegiate Licensing Company prior to use. All vendors must be licensed and in good standing, both with Clemson University and the Collegiate Licensing Company.

Following the 60-day window of the release of the “hot market” mark/logo, no royalties will be associated if used appropriately and for internal consumption.
If the “hot market” mark/logo is to be used on premium/giveaway items, they cannot be similar or identical to items available in the retail marketplace. Internal departments do not have permission to produce T-shirts/luggage tags/tumblers with the “hot market” mark/logo unless it adheres to royalty-bearing and nonroyalty-bearing dates specified above.