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Logo

Level System Overview

The Clemson logo level system brings consistency to the brand's visual identity while guiding logo development.

A man holding up his phone to take a picture while a child rides on his shoulders and holds a Clemson branded flag.

Logo

Level System Overview

The Clemson logo level system brings consistency to the brand's visual identity while guiding logo development.

To maintain brand consistency, a five-level system is designed to clarify current logos and to help bring consistency to any future logos or wordmarks.

Any logo variation must be approved in advance by the Division of Marketing and Communications.

Level System