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Brand Standards

Color

Brand Colors

The heart of our brand bleeds Clemson Orange. So, our primary and expanded color palette complements the Orange while still providing broad personality and instant recognizability to our brand.

Sikes Hall rises above orange and green-leafed trees.

Color

Brand Colors

The heart of our brand bleeds Clemson Orange. So, our primary and expanded color palette complements the Orange while still providing broad personality and instant recognizability to our brand.

Primary Colors

A connected brand palette not only strengthens the way we tell the Clemson story; its iconic and enduring appeal communicates the value we place on hard work, our history and the optimistic lens through which we view our impact on the world. Additionally, correct use of the brand palette ensures accessibility and legibility in print and digital applications.

An orange Clemson football helmet has a square set apart noting the color Clemson Orange.
An photo of President Clements in Graduation Regalia helmet has a square set apart noting the color Regalia. An purple Clemson diploma cover has a square set apart noting the color Diploma. An white painted line on a football field has a square set apart noting the color Goal Line A photo of the road on tiger blvd has a square set apart noting the color College Ave.
Clemson Orange

It's our hallmark color, and how we are known — whether it's worn as apparel, printed on a Tigertown Bound yard sign or displayed in lights above a 50-yard line. To maintain the value and consistency of Clemson Orange, unique color codes are applied depending on the application (fabric, print, digital, etc.).

Goal Line

The perfect backdrop to make our Clemson Orange stand out.

Regalia

Clemson’s purple harkens to the academic history of our institution.

Diploma

The newest purple in our color palette, it is a brand alternative to black and provides exceptional legibility when white type is applied with Diploma as a background. The same color as the cover that encases graduates' diplomas.

College Avenue

Darker and more distinctive than existing Innovation Grey, this color provides greater flexibility while maintaining accessibility standards.

Color value table:
CMYK RGB HEX Pantone Paint
Clemson Orange
 0, 74, 88, 0 245, 102, 0
152 U - Uncoated 1595 C - Coated 165 C - Apparel Knockout Orange (Sherwin Williams, SW 6885)
Goal Line
 0, 0, 0, 0 255, 255, 255
7538 U High-Reflective White (Sherwin Williams, SW 7757)
Regalia
 81, 100, 0, 5 82, 45, 128
268 C Fully Purple (Sherwin Williams, SW 6983)
College Avenue
 0, 0, 0, 90 51, 51, 51
Black C 90% Peppercorn (Sherwin Williams, SW 7674)
Diploma
 88, 96, 40, 43 46, 26, 71
2695 C Dewberry (Sherwin Williams, SW 6552)
SPIRITED
STUDIOUS
SPIRITED
STUDIOUS

Secondary Colors

The expanded secondary color brand palette received adjustments mainly to provide more saturated colors that contain less black in their mixes. This permits colors to be screened back without shifting more toward grey.

A square is overlaid on an old print of The Tiger student newspaper with the color title, Parchment. A square is overlaid on the bricks of Sikes Hall with the color title, Campus Brick. A square is overlaid on an image of students playing spike ball on Bowman with the color title, Bowman Field. A square is overlaid on a blue and green mountain range with the color title, Blue Ridge. A square is overlaid on an image of a navy flag with white Palmetto tree and crescent moon flag waving in the wind with color title, State Flag. A square is overlaid on the bleachers in Memorial Stadium with the color title, Stadium Grey. A square is overlaid on a close-up of Howard's Rock with the color title, Howard's Rock. A square is overlaid on a view of the Reflection Pond and Cooper Library with color title, Reflection. A square is overlaid on a corner of the CU-ICAR Innovation Campus' exterior with the color title, Innovation. A square is overlaid on a black section of orange and black striped Tiger fur with the color title, Bengal Stripe.
A square is overlaid on an old print of The Tiger student newspaper with the color title, Parchment.
A square is overlaid on the bricks of Sikes Hall with the color title, Campus Brick
A square is overlaid on an image of students playing spike ball on Bowman with the color title, Bowman Field.
A square is overlaid on a blue and green mountain range with the color title, Blue Ridge.
A square is overlaid on an image of a navy flag with white Palmetto tree and crescent moon flag waving in the wind with color title, State Flag.
A square is overlaid on the bleachers in Memorial Stadium with the color title, Stadium Grey.
A square is overlaid on a close-up of Howard's Rock with the color title, Howard's Rock.
A square is overlaid on a view of the Reflection Pond and Cooper Library with color title, Reflection.
A square is overlaid on a corner of the CU-ICAR Innovation Campus' exterior with the color title, Innovation.
A square is overlaid on a black section of orange and black striped Tiger fur with the color title, Bengal Stripe.
Color value table:
CMYK RGB HEX Pantone Paint
Parchment
 5, 13, 32, 0 239, 219, 178
7506 C Inviting Ivory (Sherwin Williams, SW 6372)
Campus Brick
 19, 83, 100, 10 185, 71, 0
1525 C Jalapeño (Sherwin Williams, SW 6629)
Bowman
 64, 42, 100, 31 84, 98, 35
371 C Basque Green (Sherwin Williams, SW 6426)
Blue Ridge
 100, 52, 1, 0 0, 94, 184
300 C Blue Chip (Sherwin Williams, SW 6959)
State Flag
 99, 79, 33, 24 0, 32, 91
281 C Honorable Blue (Sherwin Williams, SW 6811)
Stadium
 22, 20, 20, 3 203, 196, 188
Warm Gray 2 C Anew Gray (Sherwin Williams, SW 7030)
Howards Rock
 42, 37, 38, 18 140, 130, 121
Warm Gray 8 C Spalding Gray (Sherwin Williams, SW 6074)
Reflection
 24, 17, 14, 2 200, 201, 199
Cool Gray 3 C Tinsmith (Sherwin Williams, SW 7657)
Innovation
 47, 33, 29, 14 136, 139, 141
Cool Gray 8 C Software (Sherwin Williams, SW 7074)
Bengal Stripe
 0, 0, 0, 100 0, 0, 0
Black C Tricorn Black (Sherwin Williams, SW 6258)
Color value table:
CMYK RGB HEX Pantone Paint
Class Ring
 4, 28, 100, 0 241, 196, 0
7406 C Forsythia (Sherwin Williams, SW 6907)
Clemson Bottoms
 33, 13, 100, 0 183, 191, 16
583 C Humorous Green (Sherwin Williams, SW 6918)
Azalea
 41, 93, 00, 00 173, 26, 172
253 C Dynamo (Sherwin Williams, SW 6841)

Contrast Grid

Test Clemson-specific foreground and background color combos for compliance with WCAG 2.1 minimum contrast.

For general information on colors see the Color concepts page on the Clemson Digital Accessibility site.

Check out the full Clemson Colors Contrast Grid on the EightShapes site to change tile size and view AAA, AA and AA18 compliance.